Discover Avanté – A top-rated new watch brand for men
Driven by Quality & Progress
At Avanté Watches, we stand by two core values:
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delivering the highest quality timepieces for every occasion.
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embracing constant improvement—a principle reflected in our very name.
Founded in 2023 in the Netherlands, Avanté was created with a bold mission: to disrupt the watch industry. The market was flooded with overpriced watches that failed to meet the standards of true craftsmanship. We put an end to that by committing to premium materials and uncompromising quality in every timepiece we create.
As time goes on, more and more people recognize that many so-called designer watches fail to deliver the quality they deserve. This realization has already started reshaping the industry. But at Avanté, we refuse to stop there.
We are now pushing the boundaries once again—introducing new designs, enhanced materials, and even better pricing. This relentless drive for progress is what defines Avanté—because true innovation never stands still.
"Even though we’ve disrupted the watch market, Avanté Watches is still in its early stages."
– Florian, Founder of Avanté Watches Initiative.
While we have made an impact by challenging the status quo, we remain a young and growing brand compared to many established watch companies.
That’s why we need a clear and ambitious roadmap for the next three years—to keep the pressure on the market and continue redefining what affordable luxury means.
Avanté – 3-Year Roadmap
2024
Fist moon-phase watch for men launch.
Q2 2025
Q1 2025
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Leather version launch.
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Strengthen our customer experience, ensuring top-tier service and product quality.
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Start new watch design.
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First in person suppliers visit.
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Improve our brand presence.
Q3 2025
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Expand our Quartz collection with new design and refined materials.
Q4 2025
Launch our first automatic watch line, maintaining the same high/better standards of materials and craftsmanship.
2026
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Enhance sustainability efforts by exploring eco-friendly materials and packaging.
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Expand our presence in physical retail stores and showrooms.
2027
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Develop a signature Avanté movement (either by modifying an existing one or collaborating with a manufacturer).
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Push Avanté Watches to become a household name among stylish entrepreneurs and watch enthusiasts.
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Establish Avanté as the go-to brand for high-quality, affordable luxury watches.
This roadmap is not just a plan—it’s our commitment to continuous progress. By staying ahead of trends, listening to our customers, and never compromising on quality, Avanté Watches will continue to disrupt and elevate the watch industry.
Would you wear a watch from a brand that refuses to settle for mediocrity? If so, welcome to Avanté!